Business Development Specialist (Lead Gen / Performance Marketing)

📋 What you will do

• Develop and execute a business development strategy focused on driving new client partnerships
• Identify and pursue high-value prospects including regional/national operators and franchise groups
• Lead end-to-end sales cycles from prospecting and discovery through proposal and contract close
• Conduct discovery conversations to uncover client lead volume goals, CPL targets, and qualification criteria
• Articulate AIM’s value proposition, pricing model, and performance expectations to senior decision-makers

🛠 Stack and skills

✅ What we expect

• Proven background in performance-based sales or lead generation
• Strong understanding of how leads turn into revenue (conversion rates, speed-to-contact)
• Ability to manage a sales pipeline and lead discovery through close
• Strategic thinking regarding appointment setting and return on marketing investment