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Field Marketing Lead, Industries - EMEA

📍 London, UK
Published: 24 April 2026 Updated: 2 weeks ago

📝 Description

📋 What you will do

  • Build and lead the EMEA field marketing function from scratch
  • Drive field marketing initiatives for enterprise and scaled programs for startups
  • Execute field marketing programs including roundtables, events, conferences, and ABM activations
  • Align field marketing programs with territory and account-specific sales goals
  • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting
  • Evaluate and select premium third-party events for high-impact activation
  • Collaborate with global marketing teams to align programs with regional needs
  • Coordinate with product marketing teams to ensure consistent regional messaging

🛠 Stack and skills

B2B Marketing Account-Based Marketing (ABM) Lead scoring tools Attribution models ROI reporting frameworks

What we expect

  • Sophisticated understanding of B2B marketing
  • Proven success in field marketing and working with account-based marketing teams
  • Experience building regional growth engines in partnership with Sales
  • Knowledge of EMEA data sovereignty, regulatory frameworks, and market dynamics
  • Ability to work closely with cross-functional partners and leadership
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