Director of Marketing, Greater China ✓
📍 Shanghai
Published: 26 May 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Define and execute the Greater China marketing strategy
- Own demand generation across the full funnel from lead acquisition to conversion and nurturing
- Localize global positioning and GTM plans for the China market
- Build expertise in partnership automation and affiliate marketing
- Own KPIs, dashboards, and reporting across campaigns and channels
- Optimize channels based on performance, ROI, and pipeline impact
- Manage the Greater China marketing budget and investment allocation
- Lead the marketing team across the Greater China region
🛠 Stack and skills
B2B SaaS
Partnership automation
Affiliate marketing
Demand generation
KPI dashboards
ROI tracking
Pipeline reporting
Localization
Go-to-market planning
✅ What we expect
- Strong senior marketing leadership experience in the China B2B SaaS market
- Deep understanding of the local market, customers, competitors, and ecosystem
- Ability to balance localization, speed, creativity, and operational rigor
- Focus on measurable impact and long-term growth
- Ready to operate as a regional leadership-level manager
- Based in Shanghai, China
🎁 What we offer
- Location: Shanghai, China