Principal Growth Marketer

📋 What you will do

• Strategize, plan, and execute growth programs to generate a qualified pipeline
• Translate broad concepts into structured, measurable programs
• Implement an integrated marketing approach across email, webinars, paid media, and social media
• Innovate and identify new levers for growth through continuous testing and optimization
• Develop hypotheses, validate tests, and scale effective campaigns
• Define KPIs and report on lead quality, conversion rates, and pipeline generation
• Collaborate with product marketing, demand generation, and digital media teams

🛠 Stack and skills

✅ What we expect

• 7+ years of experience in growth marketing with a track record of pipeline growth
• Proven experience operating in a cross-functional, pod-like team structure
• Strong understanding of customer psychology and buying funnels
• Deep analytical skills with hands-on proficiency in data analysis tools
• Demonstrated success in designing and executing A/B and multivariate tests
• Results-oriented mindset with a strong understanding of ROI