Retention Manager

📋 What you will do

• Audit user communications and CRM processes
• Build the CRM and retention function from scratch
• Develop communication strategies for different user segments
• Create and launch email, push, and other retention journeys
• Develop user retention, reactivation, and win-back mechanics
• Work on audience segmentation and communication personalization
• Analyze CRM performance and identify growth opportunities
• Build and lead an in-house team for retention as a separate function

🛠 Stack and skills

✅ What we expect

• 3+ years of experience in CRM Marketing or Retention Marketing
• Experience in Poker, Casino, Betting, or other iGaming verticals
• Strong written and spoken English
• Understanding of retention mechanics and the user lifecycle
• Experience building CRM processes and communication scenarios independently
• Hands-on experience with audience segmentation and communication personalization
• Understanding of the technical side of CRM tools and processes
• Ability to build processes independently and take ownership of results

🎁 What we offer

• Fully remote work
• Relocation to Dubai available after the probation period
• Opportunity to build the CRM function from scratch and influence its growth
• Training and professional development compensation
• Compensation for required services and work tools

📞 Selection process