Lead Retention Manager / CRM Manager

📋 What you will do

• Develop and implement player retention strategies based on segmentation and behavioral analysis
• Set up and launch automated CRM campaigns
• Develop and manage loyalty, cashback, and personalized bonus programs
• Run A/B tests for communications, offers, and trigger journeys
• Prepare reports on the effectiveness of retention activities

🛠 Stack and skills

✅ What we expect

• 2+ years of player retention experience in iGaming or adjacent verticals
• Experience on the game provider side
• Understanding of unit economics and cohort analysis
• Basic SQL knowledge for segmentation and data extraction

🎁 What we offer

• Salary: discussed during the interview
• Remote work with a flexible schedule
• Long-term customer base strategy and transparent regulatory framework
• Creative freedom in campaign development and support for experiments