Digital Marketing Specialist (SEO and PPC) ✓
Published: 21 August 2025
Updated: 3 hours ago
📝 Description
📋 What you will do
- Develop and implement SEM and PPC strategies
- Manage and optimize advertising campaigns
- Optimize ad copy and messaging
- Analyze and report on campaign metrics
- Conduct keyword research and competitor analysis
- Monitor online advertising trends
- Find new ways to drive traffic to the website
- Manage campaigns in Google Ads, Bing Ads, and LinkedIn Ads
- Coordinate digital marketing efforts with other teams
🛠 Stack and skills
SEO
PPC
SEM
Google Ads
Bing Ads
LinkedIn Ads
Google Analytics
Keyword research
Ad copywriting
Campaign analytics
✅ What we expect
- Experience with Google Ads and campaign optimization
- Strong ad copywriting and optimization skills
- Experience in campaign performance reporting and analytics
- Understanding of SEO and keyword research
- Experience with Google Analytics is strongly preferred
- A bachelor's degree in Marketing, Business, or a related field is strongly preferred
- Positive attitude and willingness to continuously learn
- Strong verbal and written communication skills
- Ability to thrive in a fast-paced environment
- Ability to quickly learn new software and use systems accurately
- Ability to solve problems independently and work well in a team
🎁 What we offer
- Remote work
- Primary internet connection with a minimum speed of 15 Mbps
- Backup internet connection with a minimum speed of 10 Mbps
- Backup connection must support work during a power outage
- Primary device: desktop or laptop with Intel Core i5 8th gen+, Intel Core i3 10th gen+, AMD Ryzen 5, or equivalent
- Primary device: minimum 8 GB RAM
- Backup device required