Digital Marketing Specialist ✓
Published: 16 April 2025
Updated: 3 hours ago
📝 Description
📋 What you will do
- Curate and manage the company’s digital content
- Develop and manage the digital strategy for prospects and clients
- Run and optimize PPC campaigns, including Google Ads and Bing Ads
- Conduct keyword research and competitor analysis to identify keyword gaps
- Optimize ad copy and web pages for SEO
- Analyze and report on campaign metrics, including clicks, impressions, and conversion rates
- Analyze the company’s digital presence and shape future marketing strategies
- Research online advertising trends and find new ways to drive traffic
- Coordinate digital marketing efforts with other departments and the team
🛠 Stack and skills
Google Analytics
Google Ads
Bing Ads
SEO
PPC
Keyword Research
Ad Copy Optimization
✅ What we expect
- Experience with Google Ads and campaign optimization
- Strong understanding of ad copywriting and optimization
- Experience in campaign performance reporting and analytics
- Understanding of SEO and keyword research
- Google Analytics experience is strongly preferred
- Positive attitude and willingness to continuously learn
- Strong verbal and written communication skills
- Ability to maintain regular and punctual attendance
- Ability to thrive in a fast-paced environment
- Ability to quickly learn new software and use systems accurately
🎁 What we offer
- Fully remote