Sales and Marketing Specialist ✓

📋 What you will do

• Develop and implement comprehensive sales and marketing strategies to drive traffic, conversions, and revenue growth
• Manage and optimize advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads
• Create, execute, monitor, and improve email campaigns, including newsletters, promotional offers, and product announcements
• Manage social media accounts and develop content strategies to increase engagement, brand awareness, and sales
• Conduct market research to track trends, customer preferences, and the competitive landscape
• Optimize the Shopify store for SEO to improve rankings for product pages, blogs, and web pages
• Launch and manage in-store promotions, including discounts, referral programs, and affiliate programs
• Collaborate with the design team on banners, ads, and social media materials
• Manage influencer marketing, including liaising with agencies, identifying influencers, and coordinating promotions
• Analyze sales and marketing metrics to measure performance and adjust strategy
• Build partnerships with influencers, bloggers, and other relevant channels
• Handle customer relationship management and resolve customer issues promptly
• Monitor industry trends and recommend new tools and approaches to stay ahead of the competition

🛠 Stack and skills

✅ What we expect

• Experience as a Sales and Marketing Specialist in e-commerce or print-on-demand
• Strong understanding of digital marketing principles
• Ability to work effectively with external partners and influencer agencies
• Excellent communication and interpersonal skills
• Ability to collaborate effectively with the team and external contractors