Head of Marketing UK

📋 What you will do

• Define and execute the full marketing strategy for the UK market
• Build, hire, and lead the UK marketing team from scratch
• Drive user acquisition, retention, and revenue growth
• Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, and CRM
• Own performance metrics including CAC, ROAS, CTR, conversion, retention, and LTV
• Establish and evolve BJAK’s brand positioning and voice in the UK
• Scale the content and creative engine including landing pages and video
• Manage marketing budget, forecasting, and ROI optimization
• Partner with product, design, data, and commercial teams

🛠 Stack and skills

✅ What we expect

• 7–12 years of experience in marketing strategy and execution
• Proven track record in scaling marketing and driving measurable growth
• Strong expertise in performance marketing and full-funnel strategy
• Experience building or leading teams in startup or high-growth environments
• Deep understanding of paid media, SEO, content, CRM, and analytics
• Strong data literacy and decision-making capabilities
• Strategic mindset with hands-on execution ability