Marketing Lead

📋 What you will do

• Own marketing strategy and the full funnel, from first impression to paid subscription
• Sharpen positioning and messaging for a skeptical, ambitious audience of authors
• Set the channel mix across paid social, search, SEO, email, and partnerships
• Define key metrics, build honest measurement, and report on performance
• Run launches end to end for new tools, pricing changes, and research reports
• Hire, manage, and develop the marketing team, starting with content and growth roles
• Write high-quality copy for landing pages, emails, and positioning docs

🛠 Stack and skills

✅ What we expect

• 6+ years in marketing with at least 2 years leading a function or team
• Experience growing a subscription software product (prosumer or SMB focus)
• Genuinely strong writer (writing samples will be requested)
• Fluency with funnel data: ability to pull numbers and question attribution
• Player-coach temperament: enjoys both strategy and shipping the work
• Comfortable being the most senior marketer and owning outcomes without a playbook

🎁 What we offer

• Salary: $130,000–$165,000 base salary per year
• Fully remote (US-based, Boston area headquarters)
• Health, dental, and vision insurance
• 401(k) plan
• Flexible PTO plus company holidays
• $1,000 home-office setup budget
• Annual book stipend