Digital Marketing Manager

📋 What you will do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social
• Plan and execute digital campaigns end-to-end, from brief through post-campaign analysis
• Grow organic search through content strategy and on-site SEO
• Run email marketing for Nabu Casa Cloud subscribers
• Own paid media budget and ROI across channels
• Report on digital performance weekly and prioritise next actions
• Grow presence in Home Assistant, Reddit, YouTube, and open-source communities
• Test new growth channels, including affiliate, referral, and influencer

🛠 Stack and skills

✅ What we expect

• Hands-on experience independently managing digital channels
• Ability to own performance metrics, not just support execution
• Strong analytics skills and the ability to interpret funnel data
• Strong copywriting for a technically literate audience
• Understanding of marketing for a community-driven product
• Ability to work autonomously and drive the agenda