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Digital Marketing Manager

📍 Roma, Roma, Lazio, Italia
Published: 4 June 2026 Updated: 8 minutes ago

📝 Description

📋 What you will do

  • Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social
  • Plan and execute digital campaigns end to end, from brief to post-campaign analysis
  • Build organic search presence through content strategy and on-site SEO
  • Run email marketing for Nabu Casa Cloud subscribers
  • Own paid digital spend and ROI across channels
  • Report on digital performance weekly and define priorities
  • Grow the brand's presence in Home Assistant, Reddit, YouTube, and adjacent open-source communities
  • Test new growth levers — affiliate, referral, and influencer

🛠 Stack and skills

Website Email marketing SEO Paid social/search Social media Content strategy On-site SEO Marketing automation CRM tools Mailchimp HubSpot Analytics dashboards Funnel analysis

What we expect

  • Hands-on experience running digital channels with ownership of performance metrics
  • Fluency in data analysis and ability to distinguish signal from noise without a data team
  • Strong copywriting for technically literate audiences
  • Understanding of marketing for a community-rooted product
  • Ability to work independently and take initiative
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