Content Marketing Lead: Campaigns, Demand Generation and Thought Leadership ✓

📋 What you will do

• Develop and execute a global content strategy for campaigns, demand generation, and thought leadership
• Create content that strengthens Klaviyo’s market position and supports GTM goals across segments and regions
• Define the key themes, formats, and storylines that drive engagement, leads, pipeline influence, and brand credibility
• Translate complex product, market, and customer insights into clear, differentiated content
• Lead content creation across the funnel, including ebooks, white papers, research reports, comparison guides, and one-pagers
• Create content for webinars, landing pages, executive thought leadership, customer stories, video, and audio
• Repurpose research, events, webinars, and customer narratives into multi-format content programs
• Own the full content lifecycle from ideation through publication and measurement
• Partner with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and agencies
• Improve the speed, consistency, and scalability of content production using AI-assisted editorial workflows

🛠 Stack and skills

✅ What we expect

• Experience in content marketing at a lead level
• Experience building or operating AI-assisted editorial workflows
• Experience with vibe coding workflows
• Ability to work with global teams and regional stakeholders
• Ability to explain complex ideas through strong storytelling
• Focus on measurable business outcomes

🎁 What we offer

• Work at Klaviyo
• Opportunity to influence the global content function and production processes