Senior Content Strategist ✓
📍 New York, NY
Published: 3 June 2026
Updated: 1 day ago
📝 Description
📋 What you will do
- Define and own the strategy for SoFi's newsletter program
- Lead the newsletter program direction and related content campaigns
- Build an operating model for new content programs from scratch
- Use audience insights and performance data to improve content relevance
- Design and optimize AI-powered workflows for research, sourcing, and production
- Turn complex financial topics into clear stories across multiple formats
🛠 Stack and skills
Newsletters
Educational email
AI-assisted tools
Audience insights
Performance data
Personal finance content
Investing content
Content marketing
✅ What we expect
- Experience managing a newsletter, content product, or editorial program as a business
- Experience in a senior strategic role
- Ability to work in complex cross-functional environments
- Strong communication skills and an entrepreneurial mindset
- Data-literate thinking and metric-driven decision making
- Experience with personal finance and investing content
- Ability to translate complex concepts into digestible stories
- Interest in content, media, and financial technology