Senior Lifecycle Marketing Manager ✓
📍 New York City, NY; San Francisco, CA
Published: 27 May 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Own the end-to-end lifecycle strategy for a defined part of the retailer journey
- Launch automated email, push, SMS, and in-app journeys based on behavior and intent signals
- Work with Product, Data, Design, and Analytics on CRM strategy and business outcomes
- Analyze campaign performance, build hypotheses, and scale experimentation
- Integrate models, dynamic content, and AI decisioning into lifecycle journeys
- Oversee technical campaign execution and adoption of new marketing technologies
🛠 Stack and skills
Email marketing
Push notifications
SMS
In-app messaging
AI tools
A/B testing
Analytics
Growth Platform
✅ What we expect
- 4+ years of hands-on experience managing lifecycle campaigns focused on conversion, revenue, and retention
- Strong analytical mindset and structured problem-solving
- Ability to draw conclusions from large data sets and translate them into clear recommendations
- Experience in an experimentation-driven environment
- Experience automating team workflows with AI tools
- Strong knowledge of A/B testing and hypothesis design