Demand Generation Manager, ABM ✓
📍 Americas Remote
Published: 22 May 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Run competitive campaigns against Marketo, Klaviyo, Braze, and other marketing automation tools
- Develop playbooks, messaging, and sales plays for competitive deals
- Own 1:1 and 1:few account-based programs across email, gifting, referral, and other channels
- Segment and personalize ABM campaigns around competitive opportunities, trends, and buyer intent signals
- Partner with Sales Directors and AEs to source and accelerate deals
- Iterate on ABM plays and campaigns with clear pipeline targets attached
🛠 Stack and skills
ABM
Demand Generation
Email
Direct mail
Gifting
Referral
Competitive displacement campaigns
Buyer intent signals
Marketo
Klaviyo
Braze
✅ What we expect
- Experience as a data-driven marketer with a competitive strategy focus
- Ability to turn strategy into campaigns that move deals
- Ability to prioritize multiple marketing plays at once
- Willingness to work cross-functionally with Sales and other teams
- Strong communication skills and ability to simplify complexity
- Growth mindset and comfort with ambiguity
🎁 What we offer
- North America focus
- A role directly tied to pipeline and revenue
- Work within the Demand Gen team alongside content, events, and partner marketing