Product Marketing Manager, Apps and Ecosystem ✓
📍 SF, Seattle, NYC
Published: 27 May 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Define positioning, messaging, and GTM strategy for Stripe Apps, Projects, and the App Marketplace
- Define value propositions for both supply-side partners and demand-side users
- Build messaging and competitive positioning frameworks showing how the ecosystem extends Stripe's core products
- Partner with cross-functional teams to launch new Apps, Marketplace categories, and partner solutions
- Collaborate with Partner Marketing on case studies, demand generation, and ecosystem adoption narratives
- Develop GTM playbooks, solution briefs, pitch decks, and battlecards for field teams
- Track adoption performance, benchmark against competitors, and provide insights to product and partnership teams
🛠 Stack and skills
GTM Strategy
Competitive positioning
Product Marketing
Product Analytics (app installs, activation rates)
Developer Ecosystems
✅ What we expect
- Proven experience as a Product Marketing Manager
- Strong cross-functional collaboration and communication skills
- Ability to translate complex product portfolios into clear narratives
- Experience in tracking product adoption metrics and benchmarking