Demand Generation Manager, Paid Media ✓

📋 What you will do

• Own the full lifecycle of paid campaigns from ideation and audience targeting to launch, optimization, and analysis
• Launch and optimize campaigns across Google Ads, LinkedIn, and paid social channels
• Develop demand generation programs and budgets across the TOFU–BOFU funnel
• Run A/B tests on creatives, audiences, formats, bidding strategies, and budget allocation
• Build a roadmap of experiments to improve acquisition efficiency and pipeline quality
• Turn test results into repeatable practices, best practices, and internal documentation
• Work closely with Content, Design, Sales, Marketing Programs, and Web/Design teams

🛠 Stack and skills