Integrated Marketing Lead — K:Service ✓

📋 What you will do

• Design and execute the K:Service marketing customer journey across all channels
• Partner with Product Marketing and GTM teams to position K:Service for both marketing and service buyers
• Lead campaign strategy and planning across high-reach and performance digital channels
• Optimize audience-specific messaging and positioning to drive engagement at each funnel stage
• Improve the end-to-end customer journey with content and creative teams
• Align campaigns and goals across Brand, Lifecycle, Product Marketing, Content Marketing, PLG, Web, and SEO
• Build a measurement plan with the Analytics team
• Analyze campaign performance and report key findings and best practices
• Use industry landscape, tech capabilities, and competitive insights to recommend creatives, CTAs, and landing pages
• Define success criteria to guide resource planning, campaign flighting, and prioritization

🛠 Stack and skills

✅ What we expect

• Experience in demand generation and data-driven marketing
• Strong storytelling skills and audience understanding
• Ability to work with segmentation, messaging, and customer journey
• Focus on ROI and scalable outcomes
• Experience working cross-functionally across multiple teams
• Ready to operate at a senior level