Senior Marketing Manager, Lifecycle and CRM ✓

📋 What you will do

• Own the omnichannel lifecycle strategy for B2C and B2B audiences
• Run onboarding, activation, and free-to-paid conversion programs
• Build and operate the unified lifecycle platform and playbook for the enterprise team
• Convert the large base of individual users into qualified B2B opportunities
• Select, implement, and scale the marketing automation infrastructure
• Set up attribution and reporting for engagement, retention, conversion, and LTV
• Build a testing culture across messaging, creative, timing, segmentation, and journey design
• Partner with AI-driven marketing automation and analytics teams to scale personalization
• Partner with Product, Data Science, and Engineering to define behavioral signals and technical solutions

🛠 Stack and skills

✅ What we expect

• 8+ years in lifecycle marketing, CRM, or growth marketing
• Experience managing both B2C self-serve and B2B sales-led motions
• Experience building lifecycle marketing from zero to one as a first or early hire
• Expert-level knowledge of email, push, and in-app messaging best practices
• Strong skills in deliverability, engagement optimization, and compliance

🎁 What we offer

• Salary: $140,000–180,000
• Work format not specified
• Work at Replit with an AI-forward marketing stack
• Collaborate with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering