Marketing Operations Lead ✓
📍 Boston, MA
Published: 31 March 2026
Updated: 2 months ago
📝 Description
📋 What you will do
- Own and optimize the systems, processes, and integrations powering inbound and demand generation
- Ensure leads are captured, qualified, routed, and delivered to Sales with speed and accuracy
- Support marketing automation, data flows, and funnel operations
- Work with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality and conversion
- Build workflows, lifecycle automation, and event-based logic for inbound and product-led growth
- Develop lead and PQL scoring models and routing logic
- Support segmentation, audience creation, and funnel experimentation
- Monitor inbound funnel performance and handoff metrics
- Manage marketing system integrations with CRM and GTM tools
- Administer and evolve the marketing technology stack
- Test automation and AI-powered capabilities to reduce manual work
🛠 Stack and skills
Marketing automation platform
CRM
GTM tools
AI-powered automation
Lifecycle automation
Lead scoring
PQL scoring
Workflow management
Event-based logic
Data integrations
✅ What we expect
- 8+ years of experience in marketing operations or GTM operations
- Experience supporting inbound, demand generation, or PLG motions in a B2B environment
- Hands-on experience with marketing automation platforms
- Strong technical skills and attention to detail
- Curiosity about how AI and automation can improve process speed and accuracy