Head of Social and Influencer Marketing ✓
📍 Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Chicago, IL;Phoenix, AZ;Toronto, Ontario, CAN - Remote
Published: 22 May 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Develop and execute a social media and influencer marketing strategy aligned with business objectives
- Lead, mentor, and grow a social media and influencer marketing team
- Manage all social channels and content strategy
- Run end-to-end influencer programs
- Align messaging with brand, product marketing, sales, and PR teams
- Maintain a consistent and compelling brand voice across all social touchpoints
- Drive brand awareness, engagement, and consideration among small businesses and their advisors
- Build and standardize AI-assisted workflows for copy, content ideation, and testing
- Define standards for ethical and high-quality AI use across social and brand channels
🛠 Stack and skills
Social media platforms
Influencer marketing programs
AI tools
Prompt libraries
Automated testing workflows
Brand marketing
Product marketing
Sales
PR
✅ What we expect
- Experience scaling social and influencer initiatives
- Strong analytical skills
- Leadership ability and experience building high-performing teams
- Customer obsession
- Vision for brand and channel growth
- Readiness to lead Gusto's AI-native evolution
🎁 What we offer
- Full-time employment
- Competitive base pay
- Benefits
- Equity (RSUs)
- Work with teams in Denver, San Francisco, and New York