Senior Marketing Analytics Associate ✓
📍 New York City, NY; San Francisco, CA
Published: 9 June 2026
Updated: 3 weeks ago
📝 Description
📋 What you will do
- Analyze marketing attribution and propose model improvements
- Run A/B tests and experiments to drive user engagement
- Calculate payback and ROI for Paid and Owned growth channels
- Define KPIs together with finance, marketing, and product
- Build and maintain dashboards to measure paid and non-paid growth impact
- Evaluate marketing campaigns and identify efficiency improvement opportunities
- Contribute to the development of measurement models for marketing initiatives
- Communicate findings and insights to technical and non-technical stakeholders
🛠 Stack and skills
Marketing Attribution
ETL
MTA
A/B testing
Experimentation
Dashboards
ROI analysis
Payback analysis
Data analysis
Measurement models
✅ What we expect
- Strong marketing data analyst profile
- Ability to work with complex analyses and explain findings to different audiences
- Strategic mindset with a data-driven approach to decision-making
- Experience in end-to-end marketing analytics