📝 Description
📋 What you will do
- Launch, manage, and optimize advertising campaigns
- Collaborate with partners, media buyers, and affiliate sources
- Monitor traffic quality and performance
- Analyze the marketing funnel from registration to loan disbursement
- Identify new acquisition channels and test hypotheses
- Handle analytics, reporting, and key marketing metrics
- Develop proposals to improve conversion rates
- Participate in the development of promotions, offers, and marketing activities
- Coordinate with Product, Analytics, Risk, CRM, and Contact Center teams
🛠 Stack and skills
Google Ads
Meta Ads
Keitaro
Tracking systems
✅ What we expect
- Experience in MFO (microfinance) is mandatory
- At least 1 year of marketing experience
- Understanding of performance marketing and sales funnels
- Skills in analytics and marketing metrics
- Ability to work with data and make data-driven decisions
- Proactive, self-motivated, and result-oriented mindset
- Experience in fintech, lending, or banking is an advantage
- Experience with affiliate marketing is an advantage
- Experience launching campaigns in international markets is an advantage
🎁 What we offer
- Fully remote work or relocation to Cyprus
- Work in an international fintech company
- Opportunity to influence the development of the marketing direction
- Direct interaction with company management
- Minimal bureaucracy and fast decision-making
- Opportunities for professional and career growth