Lead SMM (Esports)

iGaming HR Recruiter senior

💰 Salary discussed after interview / month

📍 Москва

Published: 30 May 2026 Updated: 5 days ago

📝 Description

📌 What you will do
— develop and implement SMM strategies aligned with business goals and approved activities for 1 year;
— build the ecosystem as an independent asset with an audience that works for the brand;
— define and shape the brand narrative in the iGaming community, creating trends within the audience;
— manage and develop channels: IG, X, FB, Discord, TikTok, Twitch, etc.;
— create reactive content and news hooks: tournaments/matches, trends, memes, community formats, UGC mechanics;
— work with the cultural code: slang, memes, pain points, and target audience content consumption patterns.
📌 What we expect
— experience in betting/iGaming;
— experience working in Tier-1 / Tier-2 markets;
— experience with English-language communication.
📌 We offer
— official employment;
— hybrid work from the Moscow office: 2 days in the office, 3 days remotely;
— VHI after the probation period.