Demand Generation Consultant

📋 What you will do

• Develop and execute B2B demand generation strategies
• Plan, launch, and optimize multi-channel campaigns
• Partner with sales and marketing teams to align on pipeline goals
• Build and manage lead generation funnels, landing pages, and forms
• Analyze campaign performance and optimize for conversion and ROI
• Collaborate on content strategy including whitepapers and webinars
• Support account-based marketing (ABM) initiatives
• Identify opportunities to improve acquisition and pipeline velocity

🛠 Stack and skills

✅ What we expect

• Strong foundation in B2B demand generation and pipeline marketing
• Experience building and optimizing multi-channel campaigns
• Ability to analyze performance data and translate insights into action
• Experience partnering with sales teams to drive revenue outcomes
• Comfort working across different industries and go-to-market motions
• Strong project management and communication skills
• Experience in high-growth startup environments (nice to have)
• Familiarity with inbound and outbound demand generation (nice to have)

🎁 What we offer

• Freelance engagement within the Right Side Up talent collective
• Contract engagements typically ranging from 10–40 hours per week
• Opportunity to work with a range of B2B clients