Social Creative Lead, Real-Time & Reactive ✓

📋 What you will do

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb
• Concept, create, and publish content quickly, often within hours
• Shoot, edit, write, and produce scrappy content when needed
• Drive ideas from concept to live execution with social, brand, comms, and legal teams
• Balance speed with judgment, knowing when to act fast, escalate, or hold
• Collaborate with creators, agencies, and internal teams to scale reactive ideas
• Help define workflows and guardrails for fast, high-quality output
• Mentor team members on craft, taste, and decision-making in fast-moving environments

🛠 Stack and skills

✅ What we expect

• Significant experience creating real-time or reactive social content for brands or media platforms
• A strong track record of content that drove immediate engagement and conversation
• Deep understanding of culture, community, and content
• Strong creative judgment and a clear brand POV
• Confidence in making decisions with incomplete information
• Comfort operating with speed, ambiguity, and cultural relevance
• Experience working with global brands
• Ability to distinguish relevant trends from irrelevant ones

🎁 What we offer

• Full-time role
• Work according to PST hours
• Internal role within Airbnb's Creative Team
• Work in a fast-moving multidisciplinary team