Lead Product Marketing Manager - Enterprise ✓
📍 Boston, MA
Published: 21 April 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Set priorities alongside GTM leaders to drive Mid & Large Enterprise segment growth
- Develop positioning and sales plays that give the field team a competitive edge
- Serve as the product marketing lead on integrated campaigns for the enterprise market
- Partner with GTM leaders to define and prioritize field selling motions
- Align GTM efforts, campaigns, and enablement to maximize pipeline and revenue
- Design Enterprise sales plays from ICP definition through field launch
🛠 Stack and skills
Enterprise GTM strategy
B2B Sales Enablement
ICP definition
Competitive positioning
English fluent
✅ What we expect
- Experience driving GTM strategy in Mid and Large Enterprise segments
- High degree of autonomy and ability to set strategic direction
- Proven experience supporting complex B2B sales cycles and buying committees
- Ability to translate market strategy into practical sales plays and assets
- Comfortable working with GTM leadership and directly prepping sales teams