Marketing Lead ✓
Published: 7 October 2024
Updated: 3 hours ago
📝 Description
📋 What you will do
- Develop and execute a marketing strategy for an AI customer service tool for Shopify
- Conduct market research, competitor analysis, and customer insight gathering
- Align marketing initiatives with business objectives and stakeholders
- Manage the funnel from lead generation to conversion across digital, content, email, social, and events
- Create marketing assets for the website, landing pages, blog, case studies, whitepapers, and presentations
- Analyze marketing performance metrics and optimize campaigns based on data
- Track trends, best practices, and new technologies to improve marketing efforts
🛠 Stack and skills
SEO
SEM
PPC
Social Media Advertising
Email Marketing
Marketing Analytics
Lead Generation Tools
Shopify
E-commerce Platforms
English
✅ What we expect
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
- Proven track record of success in B2B marketing, preferably in SaaS or e-commerce
- Strong written and verbal communication skills
- Leadership skills and the ability to work independently
- Analytical mindset and results orientation
- Creative thinking and a passion for innovation
- Experience with Shopify or other e-commerce platforms is a plus
🎁 What we offer
- Remote work is not specified
- Dynamic, inclusive, and innovative team culture
- Opportunity to join a team that values your unique contributions