Senior Product Marketing Manager - Verticals ✓
📍 Boston, MA
Published: 31 March 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment
- Develop deep customer and buyer insight across sub-segments and geographies
- Build differentiated vertical narratives by translating capabilities into use cases
- Maintain a strong point of view on the competitive landscape by segment and region
- Develop scalable sales plays and cross-channel GTM programs
- Equip Sales and Enablement with high-impact collateral and discovery frameworks
- Partner with CS and Customer Marketing to drive customer expansion and advocacy
🛠 Stack and skills
Hospitality vertical expertise (Food & Beverage, Hotel & Travel)
Ecosystem integrations (loyalty, reservations, POS, PMS)
B2B SaaS
Pipeline, revenue, and usage data analytics
✅ What we expect
- 5+ years of product marketing experience, including B2B SaaS
- Experience supporting complex, multi-stakeholder sales cycles
- Strong analytical mindset and data translation skills
- Ability to simplify complex technical concepts into business value
- Ability to drive cross-functional alignment without formal authority
- Self-starter comfortable operating in ambiguity
- Owner mindset with accountability for business results
📞 Selection process
Hiring process includes using Covey platform