SEO Specialist

📋 What you will do

• Develop and execute an SEO strategy to grow organic traffic, rankings, and conversions
• Conduct keyword research to identify growth opportunities and gaps across product and content categories
• Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements
• Own technical SEO with engineering to improve site speed, crawlability, indexation, and structured data
• Develop and scale a link-building strategy to increase domain authority and rankings for competitive keywords
• Build relationships with relevant websites, bloggers, publishers, and industry partners for guest posts and backlinks
• Use digital PR, product-led content, and partnership outreach to acquire high-quality white-hat backlinks
• Track and report on backlink profile health and link acquisition performance
• Partner with the content team to embed SEO best practices across editorial, product, and landing pages
• Define and manage a scalable content roadmap based on search demand and business priorities
• Collaborate with creative, product, and UX teams to improve SEO performance and on-site engagement
• Monitor site performance using Google Search Console, GA4, Ahrefs, and SEMrush
• Regularly audit the website and prioritize fixes based on impact
• Stay current on SEO algorithm changes, trends, and new tools, and implement best practices

🛠 Stack and skills

✅ What we expect

• 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment
• Proven success in building and executing link acquisition strategies
• Deep understanding of technical SEO, content strategy, on-page and off-page optimization
• Strong analytical skills and experience using data to inform decisions
• Experience collaborating cross-functionally with engineering, content, creative, product, and UX teams

🎁 What we offer

• Full remote work, remote/global
• Full-time employment