Senior Marketing Specialist (Growth & Conversion)

📋 What you will do

• Create and optimize email campaigns, landing pages, and digital content
• Develop web content and landing pages that generate leads and attract new franchisees
• Run A/B testing, analyze results, and track conversions
• Work with internal SEO, paid media, and design specialists on integrated campaigns
• Apply best practices in copywriting, digital engagement, and conversion optimization
• Monitor digital marketing trends and competitor strategies
• Prepare campaign performance reports and improvement recommendations

🛠 Stack and skills

✅ What we expect

• 3–6 years of hands-on experience in digital marketing
• Ability to own projects from strategy through execution and optimization
• Strong persuasive writing and editing skills
• Proactive mindset and focus on measurable results
• Bonus: experience in franchise or B2B services marketing

🎁 What we offer

• 100% remote, Chicago area preferred
• Competitive pay
• Health, dental, and vision insurance
• 401(k) with match
• Generous PTO and holidays
• Paid parental leave
• Ongoing professional development