Performance Marketer (Paid Search Focus)

📋 What you will do

• Plan, manage, and optimize Google Ads (Paid Search) campaigns
• Support paid media initiatives across Meta and LinkedIn
• Own keyword strategy, bidding strategies, and search intent optimization
• Test and experiment with emerging platforms: Reddit, X (Twitter), and TikTok
• Own the complete lifecycle of campaigns: targeting, creative briefing, testing, and optimization
• Partner with Creative and Content teams to develop high-performing ad creatives
• Monitor and optimize KPIs such as CPL, CPA, and ROAS
• Analyze campaign performance and transform data into actionable recommendations
• Continuously A/B test headlines, creatives, landing pages, and calls-to-action
• Build and maintain performance dashboards for leadership

🛠 Stack and skills

✅ What we expect

• 3–6 years of hands-on experience managing Google Ads (Paid Search)
• Experience across Meta and/or LinkedIn Ads
• Strong understanding of keyword research, bidding strategies, and conversion optimization
• Strong analytical mindset with experience using reporting tools
• Comfortable managing and scaling paid advertising budgets across multiple channels
• Experience collaborating with creative teams
• Highly autonomous, organized, and comfortable working in a remote-first environment
• Experience running B2B Paid Search campaigns is preferred
• Experience in HR, Recruitment, or Talent Acquisition is highly preferred
• Experience managing marketing campaigns across international markets

🎁 What we offer

• Role type: Part-time or full-time (remote)