📝 Description
📋 What you will do
- Analyze the performance of marketing channels and campaigns
- Build and maintain marketing reports
- Analyze the customer funnel from registration to loan disbursement
- Monitor key metrics: CPA, CAC, CPL, ROI, ROMI
- Identify growth opportunities and bottleneck areas in the funnel
- Analyze traffic quality and source efficiency
- Develop recommendations for the marketing team
- Participate in the launch and analysis of A/B tests
- Work with large datasets and automate reporting
- Collaborate with Marketing, CRM, Product, Affiliate, and Contact Center teams
🛠 Stack and skills
Excel
Google Sheets
Power BI
Looker Studio
Tableau
SQL
Google Analytics 4
✅ What we expect
- At least 1 year of experience as an analyst
- Analytical mindset with the ability to identify cause-and-effect relationships
- Attention to detail and a systematic approach to work
- Experience in MFI, fintech, or e-commerce is a plus
- Understanding of affiliate and performance marketing
- Experience in building end-to-end analytics is a plus
🎁 What we offer
- Full remote work option or relocation to Cyprus
- Working in an international fintech startup project
- Opportunity to influence key business decisions
- Direct interaction with company leadership
- Minimal bureaucracy and fast implementation of ideas
- Professional and career growth