IT Product Marketer
💰 Salary discussed after interview
/ month
📍 Санкт-Петербург
Published: 30 June 2026
Updated: 1 day ago
📝 Description
📋 What you will do
- Conduct market, target audience, and competitor activity research
- Develop and execute annual marketing plans across all digital channels
- Manage product packaging and positioning for company IT solutions
- Design campaign logic, including mechanics, funnels, offers, and A/B testing
- Analyze KPIs, funnels, landing pages, and overall campaign performance
- Lead brand promotion for Lasmart SpacePlanner
- Collaborate with CBDO, CIO, sales, product teams, and contractors
- Optimize landing pages to improve conversion rates, UX/UI, and content
- Manage budgeting, reporting, and department documentation
- Drive lead generation and customer retention through marketing tools
- Create and distribute content across social media and industry outlets
- Participate in industry events and expand the partner program
- Collect customer feedback and measure NPS to drive product improvements
🛠 Stack and skills
Digital Marketing (SMM, SEO, email, SERM)
Tilda
CRM systems
Yandex.Metrica, Google Analytics
English (Intermediate or higher)
IT / Software development background
Retail merchandising and planogram creation (advantage)
✅ What we expect
- 1+ year of digital marketing experience in product-based IT companies
- Proficiency in content creation for social and industry media
- Strong stakeholder management and relationship-building skills
- Advanced analytical and presentation skills
- Excellent communication and teamwork abilities
🎁 What we offer
- Salary: Negotiable based on interview results
- Employment in a dynamic, market-leading innovative IT company
- Opportunities for professional development and career growth
- Competitive compensation and motivation package
- Comfortable working conditions and friendly atmosphere