Interim PPC Manager

📋 What you will do

• Act as the primary contact for external PPC agencies and provide performance feedback
• Define KPIs, reporting cadences and performance benchmarks for agency relationships
• Oversee campaign structure, bidding strategy and budget allocation across the estate
• Develop and maintain a PPC strategy for a multi-account, multi-location business
• Lead local PPC activity including geo-targeting and location extensions
• Align paid and organic strategies with the SEO function to avoid keyword cannibalisation
• Ensure accurate attribution and tracking across all lead management platforms
• Identify and act on conversion rate optimisation opportunities across landing pages and copy
• Build and maintain reporting dashboards to monitor commercial performance

🛠 Stack and skills

✅ What we expect

• Extensive experience in managing multi-account PPC at scale
• Commercially-minded with a focus on connecting investment to business outcomes
• Proven ability to lead and hold external agencies accountable to deliverables
• Strong understanding of the lead management ecosystem and conversion tracking
• Hands-on approach with the ability to bring rigour and direction from day one

🎁 What we offer

• 12-week Fixed-Term Contract (FTC)
• Engaged inside IR35
• With a view to extend
• Sitting within the Digital Marketing team