Head of Marketing EdTech & Legal Tech
Remote
senior
📍 Germany
Published: 17 June 2026
Updated: 2 weeks ago
📝 Description
📋 What you will do
- Develop and implement a data-driven marketing strategy
- Manage the entire marketing budget and acquisition channels
- Lead a team of 4 direct reports and align with product/growth
- Set up, evaluate, and translate systematic experiments into decisions
- Actively manage CAC, M1/M12 Retention, ARPA, and CLV
- Coordinate marketing and product teams on growth levers
- Position the brand for students, legal trainees, and law firms
🛠 Stack and skills
Performance Marketing
Organic Marketing
Marketing Analytics (CAC, Retention, CLV)
Brand Building
AI-driven workflows
✅ What we expect
- Several years of marketing experience with 2+ years in leadership
- Proven track record of building and scaling growth
- Ability to use data as the primary form of feedback
- Experience in leading teams and setting clear priorities
- Strategic mindset with a hands-on approach to execution
- Understanding of brand as a growth lever
🎁 What we offer
- 100% remote work
- Full responsibility for the marketing department
- Impact on the leading brand for Legal Education & Legal AI
- Opportunity to shape company strategy and growth