Content & Lifecycle Marketing Manager

📋 What you will do

• Own email and SMS marketing, including campaigns and automated flows
• Develop segmentation and personalization strategies to grow LTV and retention
• Build lifecycle programs: abandoned browse, abandoned cart, post-purchase, loyalty, winback, onboarding
• Run A/B tests for creative, messaging, and conversion
• Own the content calendar across social, email, landing pages, and UGC
• Create content for coffee enthusiasts and café owners
• Write scripts, website copy, blogs, landing page messaging, and content briefs
• Build content pillars around education, how-to guides, reviews, comparisons, and café buildout content
• Align messaging for launches, events, and campaigns with product and growth teams
• Plan, shoot, edit, and polish short-form video content
• Create UGC content for paid ads, social media, and email
• Coordinate with influencer/UGC creators and repurpose their content

🛠 Stack and skills

✅ What we expect

• Experience in content marketing and lifecycle marketing
• Strong storytelling and branding skills
• Ability to create video-first and written content
• Understanding of e-commerce and customer retention
• Interest in coffee and ability to work with a niche audience

🎁 What we offer

• Full-time
• Remote work from anywhere
• Work at Pro Coffee Gear, an e-commerce company