Senior Marketing Operations Manager ✓

📋 What you will do

• Own end-to-end execution of communications across owned channels through Lyft’s internal platform
• Build dynamic campaigns across email, SMS, push, and in-app channels
• Set up, QA, and launch complex marketing campaigns with dynamic content
• Apply AI tools and automations to improve campaign efficiency and personalization
• Identify opportunities to automate recurring workflows and implement reusable prompt systems and agent workflows
• Gather platform feedback from day-to-day campaign execution and influence tooling development
• Partner with marketing to define channel strategy, audience segmentation, and experimentation best practices
• Ensure compliance with global communication regulations
• Serve as a technical resource and mentor for junior teammates

🛠 Stack and skills

✅ What we expect

• Senior-level experience in marketing operations
• Strong understanding of audience segmentation
• Experience with enterprise-grade ESPs
• Hands-on HTML/CSS skills for email at a minimum foundational level
• Ability to work with complex markup and dynamic templates
• A bias toward automation and AI adoption in daily work
• Ability to operate at the intersection of marketing and engineering
• Understanding of international communication compliance requirements