Director, Marketing Analytics ✓
📍 Atlanta (Remote Friendly)
Published: 4 May 2026
Updated: 2 hours ago
📝 Description
📋 What you will do
- Lead offline and brand measurement on the Marketing Science team
- Own the end-to-end measurement framework for TV, podcast, out-of-home, direct mail, and brand marketing
- Ensure the Marketing Mix Model is accurate, well calibrated, and useful for business decisions
- Design and run incrementality tests
- Translate measurement outputs into decisions on offline budget allocation and channel strategy
- Contribute to executive discussions and shape how leadership thinks about offline and brand investment
🛠 Stack and skills
Marketing Mix Model
Incrementality testing
TV (linear and streaming)
Podcast
Out-of-home
Direct mail
Brand measurement
Marketing analytics
✅ What we expect
- Hands-on technical expertise in offline and brand analytics
- Strong point of view on what is working and what is not
- Ability to influence executive decision-making
- Experience partnering with marketing leadership, media buyers, and analytics teams
- Senior-level ownership of complex measurement frameworks