Marketing Analytics Lead ✓
📍 Toronto, Canada
Published: 4 June 2026
Updated: 1 week ago
📝 Description
📋 What you will do
- Perform data analysis using first-party and third-party data to draw actionable conclusions
- Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns
- Build, maintain, and improve dashboards and reports to track key marketing KPIs
- Design experiments to test hypotheses and analyze business impact
- Define, measure, and track key marketing metrics and perform deep dives to understand change drivers
- Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
- Act as a dedicated analytical partner to Brand, Product Marketing, and Growth managers
🛠 Stack and skills
SQL (structured and efficient queries)
Excel / Google Sheets (advanced proficiency)
Tableau / Looker
Python / R
Experimentation and A/B testing
Marketing Models (MMM / Attribution Modeling)
English
✅ What we expect
- 3+ years of experience in a data analytics role, specifically within marketing
- Degree in analytics, statistics, economics, or other quantitative fields
- Strong analytical skills with the ability to tackle ambiguous problems
- Excellent communication skills for presenting complex data to various stakeholders
🎁 What we offer
- Inclusive work environment
- Opportunities to thrive and grow