Senior Demand Generation Manager ✓
📍 Toronto, Canada
Published: 4 June 2026
Updated: 17 hours ago
📝 Description
📋 What you will do
- Own and evolve a full-funnel demand generation strategy for B2B segments
- Design customer and prospect journey frameworks across the full lifecycle
- Develop lifecycle engagement strategy using behavioral data and segmentation
- Run inbound and outbound programs including paid digital, ABM, content, and webinars
- Own nurture strategy for prospect and customer audiences
- Drive retention and expansion marketing with Customer Success, Product, and Sales
- Set campaign priorities aligned with company goals and go-to-market initiatives
- Own pipeline contribution and build reporting for MQLs, SALs, SQLs, CAC, and attribution
- Align lead management strategy with Sales and BDR leadership
- Optimize the funnel through experimentation, A/B testing, and analytics
- Develop and launch ABM strategies for strategic enterprise accounts
🛠 Stack and skills
Paid digital
ABM
Content syndication
SEM
SEO
AEO
Webinars
Nurture campaigns
Customer Success
Product
Sales
Marketing Operations
A/B testing
Audience segmentation
Performance analytics
MQL
SAL
SQL
CAC
Attribution
Lead scoring
Routing logic
CRM/lead management workflows
✅ What we expect
- Senior-level experience in demand generation or lifecycle marketing
- Strong B2B marketing experience across the funnel from awareness to pipeline
- Experience managing a small team
- Strong analytical skills and focus on measurable pipeline impact
- Ability to work cross-functionally with Sales, Product, and Analytics
- Readiness to grow into a broader strategic leadership role