Growth Marketing Manager, Referrals & Virality ✓

📋 What you will do

• Drive and scale referral and virality marketing to grow member acquisition
• Partner with Product and Engineering to define requirements and influence the roadmap of the AI-enabled referral platform
• Launch new referral program structures, including incentives, gamification, and sharing mechanics
• Lead end-to-end management of key referral growth initiatives
• Work with Business Unit Marketing, Lifecycle Marketing, and Communications to drive growth across all SoFi products
• Integrate referral and virality strategies into sponsorships, events, brand campaigns, Social, and Community
• Develop and optimize audience strategies for key segments, including students, military, and affinity groups
• Analyze the referral funnel and performance metrics, including referral rate and conversion rate
• Run testing and experimentation to continuously improve the user experience

🛠 Stack and skills

✅ What we expect

• Experience in growth marketing or performance marketing
• Ability to work at the intersection of marketing, product, and data
• Comfort operating in ambiguity
• Ability to manage multiple cross-functional initiatives
• Focus on scaling organic growth