RU | EN

Head of Lifecycle Marketing (Personal Loans)

📍 United States | Remote
Published: 30 June 2026 Updated: 15 hours ago

📝 Description

📋 What you will do

  • Lead lifecycle marketing strategy, roadmap, and execution for core lending products
  • Manage, coach, and develop a team of Lifecycle Marketing Managers
  • Design and optimize customer journeys using segmentation, experimentation, and AI-powered decisioning
  • Partner cross-functionally with Product, Creative, Analytics, and Growth Marketing teams
  • Scale customer engagement programs to drive revenue growth and exceptional experiences

🛠 Stack and skills

Lifecycle Marketing Personal Loans Small Dollar Loans AI-powered decisioning Data-driven strategies Customer Segmentation A/B Testing & Experimentation

What we expect

  • Proven experience in managing, coaching, and developing marketing teams
  • Deep expertise in Personal Loans and Small Dollar Loan products
  • Experience building large-scale personalized customer journeys
  • Strong data-driven mindset and strategic decision-making skills

🎁 What we offer

  • Digital-first culture with flexibility to work from home across the US and Canada
  • Access to offices in Columbus, Austin, the Bay Area, or New York City
  • Intentional in-person connection through team onsites and planning sessions
  • Personalized support for individual work styles and professional growth
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