Head of Lifecycle Marketing (Personal Loans) ✓
📍 United States | Remote
Published: 30 June 2026
Updated: 15 hours ago
📝 Description
📋 What you will do
- Lead lifecycle marketing strategy, roadmap, and execution for core lending products
- Manage, coach, and develop a team of Lifecycle Marketing Managers
- Design and optimize customer journeys using segmentation, experimentation, and AI-powered decisioning
- Partner cross-functionally with Product, Creative, Analytics, and Growth Marketing teams
- Scale customer engagement programs to drive revenue growth and exceptional experiences
🛠 Stack and skills
Lifecycle Marketing
Personal Loans
Small Dollar Loans
AI-powered decisioning
Data-driven strategies
Customer Segmentation
A/B Testing & Experimentation
✅ What we expect
- Proven experience in managing, coaching, and developing marketing teams
- Deep expertise in Personal Loans and Small Dollar Loan products
- Experience building large-scale personalized customer journeys
- Strong data-driven mindset and strategic decision-making skills
🎁 What we offer
- Digital-first culture with flexibility to work from home across the US and Canada
- Access to offices in Columbus, Austin, the Bay Area, or New York City
- Intentional in-person connection through team onsites and planning sessions
- Personalized support for individual work styles and professional growth