Director, Lifecycle Marketing ✓
📍 New York, United States; San Jose, California, United States
Published: 4 June 2026
Updated: 9 hours ago
📝 Description
📋 What you will do
- Define the engagement strategy for US users across the entire lifecycle
- Shape the vision, strategy, and output of lifecycle marketing for the US market
- Build AI-native processes within lifecycle marketing
- Develop and train agentic AI workflows to scale programs
- Coordinate with cross-functional teams and the global lifecycle team
- Set up segmentation, testing, and analysis for lifecycle campaigns
- Ensure the quality and effectiveness of lifecycle initiatives that move users
🛠 Stack and skills
AI
AI agents
Agentic AI workflows
Cross-functional collaboration
✅ What we expect
- Experience in a marketing leadership role
- Ability to think in systems rather than in individual sends
- Ability to combine strategic thinking with hands-on execution
- Understanding of US crypto user behavior
- Ability to train, direct, brief, and critique the work of others
- AI-native approach to work
- Strong judgment for quality and strategic problem-solving