Consumer Brand Marketing Lead, Link ✓
📍 South San Francisco
Published: 29 May 2026
Updated: 6 days ago
📝 Description
📋 What you will do
- Define the marketing strategy for Link brand campaigns focused on awareness and acquisition
- Lead integrated full-funnel consumer campaigns across paid media, brand activations, and partnerships
- Translate PMM and User Research insights into multi-channel marketing execution
- Manage media agency relationships and set standards for media strategy, budget allocation, and project management
- Align campaigns with PMM and Product teams to support lifecycle efforts and product launches
- Present campaign strategy and ROI results to senior stakeholders
- Set KPIs for top-of-funnel awareness and acquisition and optimize the channel mix
- Build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users
🛠 Stack and skills
Paid media
CTV
OOH
Audio
Social
Brand activations
Strategic partnerships
Media agencies
Brand Creative Studio
PMM
User Research
Product teams
✅ What we expect
- Cross-functional leadership experience
- Ability to work in ambiguity
- Capability to build processes from scratch
- Strong storytelling and stakeholder management skills
- Experience leading integrated consumer campaigns