Palette
- Primary:
#2563eb - Primary dark:
#1d4ed8 - Text:
#1f2937 - Muted:
#6b7280 - Background:
#f3f4f6
Brand Book
Affiliate.Careers Brand
Concise visual guidelines to keep site pages and materials consistent.
Primary logo
Primary variant for website and materials:
Logos and icons (direct links)
- https://affiliate.careers/favicon.ico
- https://affiliate.careers/favicon-16x16.png
- https://affiliate.careers/favicon-32x32.png
- https://affiliate.careers/apple-touch-icon.png
- https://affiliate.careers/android-chrome-192x192.png
- https://affiliate.careers/android-chrome-512x512.png
- https://affiliate.careers/assets/brand/social-preview-1200x630-v2.png
Typography and tone
- Interface font: IBM Plex Sans.
- Headlines: short and specific.
- Copy tone: business-like, without unnecessary marketing noise.
- Interface languages: Russian and English.
Usage rules
- Do not change button/badge brand colors without updating the brand page.
- Do not use non-standard logo variants on public pages.
- Use the 1200x630 social-preview image from the brand pack for social sharing.