Paid Media Specialist Meta & Google Ads

📋 What you will do

• Plan, launch, monitor, and optimize advertising campaigns in Meta Ads and Google Ads
• Review campaign structure, audience targeting, budgets, bidding, and conversion paths
• Track CPA, ROAS, CTR, CPC, conversion rate, lead quality, and budget efficiency
• Identify issues in campaign setup, tracking, creatives, funnel quality, and landing page conversion
• Review creatives, offers, messaging, visuals, and campaign angles
• Prepare campaign reports, optimization notes, and performance summaries
• Provide practical recommendations based on data and business goals
• Support campaign testing, scaling decisions, and performance improvement plans
• Work with remote teams across different markets and maintain clear written communication
• Keep documentation organized, including changes, observations, results, and recommendations

🛠 Stack and skills

✅ What we expect

• Hands-on experience managing Meta Ads campaigns
• Hands-on experience managing Google Ads campaigns
• Understanding of paid media optimization, reporting, and performance analysis
• Ability to interpret advertising data and draw conclusions
• Strong analytical thinking and practical optimization judgment
• Ability to communicate clearly and professionally in writing

🎁 What we offer

• Fully remote
• Work on partner-brand campaigns within the Noventra Group ecosystem
• Focus on performance marketing and commercial outcomes